![]() ![]() ![]() Target’s willingness to try something new is laudable, and by all accounts, the partnership has been a great success for both parties. Quip pays Target for every subscription it sources, ensuring that Target still participates in the upside from its lead generation activities. It’s not just Quip: The big box store sells products from 12 different startups in an effort to keep up its youthful brand image. Incumbent brands can be seen as outdated - a perception Target counteracts by partnering with a younger, lesser-known brand that provides a fresh type of product. Target also comes out ahead by partnering with Quip. In addition, Target’s name lends credibility to a young brand in a noisy, saturated market. All Target stores as well as sell Quip’s starter kits, but consumers sign up for a subscription to receive refill brushes from Quip’s own website, drawing customers to the site while scaling the company.Įssentially, Target is acting as a marketing channel: sourcing subscriptions for Quip and giving the brand access to far more people than it would reach through specifically targeted ads on social channels. The retail giant has marketing partnerships with a number of direct-to-consumer companies that sell their products in-store, but Quip’s is a bit different. If you’re familiar with the Brooklyn-based electric toothbrush company Quip, it’s very possibly because of its partnership with Target. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |