![]() ![]() As a general rule, if your web developer wants to put you on “their own server,” you’re signing up for more headaches than you realize. Perhaps the easiest step to take is to optimize your site for speed by either upgrading your site’s hosting package or moving to a more capable host. On-Page SEO refers to your website and is impacted by factors including site speed, content, mobile-friendliness, and site structure- all of which are easy to control. There are two types of SEO that matter for gun and ammunition marketing: On-Page SEO and Off-Page SEO. Most marketing leaders at Shooting Sports brands know that search engine optimization (SEO) is absolutely critical for acquiring new customers that are searching Google for purchase-intent keywords like “best AR-15” or “rifle scope reviews.” When customers type “gun retailers near me” or other desirable terms into their search bar, SEO is the special sauce that can get your website to places that money can’t buy (at least for the shooting sports industry): premium page one placements that actually result in organic traffic that converts. ![]() Here are 5 clever ways to advertise guns, ammunition, and gun accessories online without the use of Facebook Advertising or Google AdWords – 1. So, does this mean your digital marketing plan is a done deal? In 2014, Google banned the sale of “dangerous products or services,” which includes – you guessed it – firearms and ammunition.įacebook ads are still allowed to promote gun blogs or groups connecting gun enthusiasts, but if an ad directly (or indirectly) links to a landing page where guns can be purchased, your ad campaign is a no-go. And Google, which owns YouTube, is even more strict. Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement.Įxcept, there’s a problem every shooting sports brand faces.įacebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the promotion of websites selling firearms and ammunition. ![]()
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